Asset-light strategies in the hospitality industry: A light-hearted or a right choice?Jean-Philippe Weisskopf & Philippe Masset
Over the last two decades many hospitality companies, especially hotel and restaurant chains, have started to pursue an asset-light strategy, which has led to a transformation of the complete industry. This project aims at bringing forward an in-depth analysis of the asset-light strategy and its implication for the industry and its stakeholders. A special emphasis will be put on financial consequences for hospitality companies and the modification of risk-return characteristics such a strategic decision entails.
September 2014 – Décember 2015
Financial Partner: HES-SO